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15% Off Business Cards in April

15% Off Business Cards in April

15% off business card orders plus free shipping for the month of April when you quote promotion code at time of order or payment. Promo Code “ICONICAPRINTS”. Applies to all of our unique stock.

14pt card stock,  16pt card stock, 18.5pt matte lamination and gloss lamination ( add a spot uv), 24 coated or uncoated, 26pt  matte lamination and gloss lamination. 14pt 100% recycled paper also available. Give us a call to learn more about our unique business card product options.

5 Steps to have your Website be better than your Competition

STEP 1: Find the “Competition”

They “offer” supposedly what you do… but do they?  Can you improve on what they have currently?  Figure out what you have and what they don’t and what they have and you don’t. Then add to your list of products or services. Step up your game! Try catering to more wants and needs

• Pick up to 5 competitors to monitor

• Learn who they market to demographically

• What is the pricing and level of quality

• Understand their philosophies and services

• Remember it doesn’t matter whether you have heard of them or not, they are competing for your business!

 

STEP 2: BE CALCULATING IN LEARNING WHO THEY ARE

Are they better than you? Well not for long.  What is it about them to come to this conclusion? Quality vs Quantity? Service or Tailoring? Location?

• Sometimes if the price is low the quality is also low

• Be innovative and consistent, clients will take notice

• If your client knows of somewhere they think is better they will tell you, so make sure you are prepared to retain there business by offering something the competition wouldn’t do or have

 

STEP 3: FIND THEIR WEAKNESS/STRENGTH

You hear the rumours and they are true, make sure you don’t make those mistakes.  Company X is “amazing” everyone talks about them…why? What makes them so special?

• You must offer something original with your product or service that only your business offers

• Make your website user friendly and interesting so you get the traffic and become known in your industry

• Some companies have partnerships, so think of synergy partnerships that can give you a competitive advantage

• Do they have a brand?  Complete a USP and set yourself apart because you are unique! Create YOUR BRAND/IDENTITY

 

STEP 4: DO SOME ROLE PLAYING AS A CLIENT ON THE SITE

What do you like? What don’t you like?

• Grade them when you are finished to determine if they met your needs as a client

• Start planning how you will improve your site based on your criteria

 

STEP 5: FIND OUT THEIR STATS

What is that? Well it is a way to monitor your competition as well as your company on the web

• Check out Google Alerts, Technorati, and BlogPulse for details

Happy Holidays from Iconica

Happy Holidays from Iconica

Iconica Holiday Hours. Iconica will be closed on the following days

Dec 22th Thursday
Dec 23th Friday

Dec 26th Monday
Dec 27th tuesday

Dec 30th Friday

Jan 2nd Monday
Jan 3rd Tuesday

Thank you and enjoy your holidays.

Holiday Cards

Holiday Cards

Download our order form HERE and fill out the order page on the back!

 

 

 

 

 

 

 

 

 

 

 

 

How to become a Top Online Marketer in Twitter

How to become a Top Online Marketer in Twitter

1. Extreme opinions
2. Have some sort of consistent anticipated content
3. Introduce friends who can help, to friends who need help
4. Think of free advertising: refer and promote (you and others)
5. Be social (it helps to have tech savvy family and friends)
6. Just type…. be spontaneous
7. Have a question and answer period
8. Use as a resource to collect info
9. Talk about your hobby
10. Have a sense of humor

Be interesting and interactive every chance you get. Balance your professionalism, with humour and show your personality. Your followers will appreciate your content and feel connected to you if you can successfully achieve all the above with grace and consistency.

How to Set a Facebook Fan Page Domain Name

How to Set a Facebook Fan Page Domain Name

Facebook allows you to create community pages for companies or topics that other users can join in with, contribute to, and support. The Web address for these pages is generated by the Facebook system and is often long and complex. Once the page has 25 or more fans, you can apply for a unique user name for that page. By applying this user name to your Facebook page, its Web address is significantly simplified, making it much easier to communicate to new visitors.

Instructions

1
Log in to your personal Facebook account.

2
Open the address “http://facebook.com/username” in your Web browser.

3
Click the page you want to add a user name to from the “Page name:” drop-down menu and click the “Check availability” button.

4
Click the “Okay” button to confirm the choice of user name offered by Facebook. If you want to change it, enter your desired user name in the “Username” box and click “Okay.”

5
Enter the new address for your Facebook page in the Web browser’s address bar to test it. The URL will be in the format “http://www.facebook.com/YourPageUsername.”

Article taken from www.ehow.com
Read more: How to Set a Facebook Fan Page Domain Name | eHow.com http://www.ehow.com/how_8175399_set-facebook-fan-domain-name.html#ixzz1WXlLZ9sS

Meanings and Symbolisms for each individual Colour

Meanings and Symbolisms for each individual Colour

BLACK - POWERFUL, SOPHISTICATED, STRONG, MAGICAL, OMINOUS AND EXPENSIVE

APRICOT - HEALTHY, FRIENDLY, CHEERFUL, INVIGORATING, TASTY, FRUITY AND WARM

BISQUE - COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, SPRING-LIKE, BABYISH AND FEMININE

BRICK - STRONG, FRIENDLY, ROBUST, EARTHY, RICH, MAJESTIC AND WARM

BRIGHT GOLD - RADIANT, CHEERFUL, STIMULATING, ENERGIZING, INVIGORATING, SUNNY, FLORAL, FRUITY AND WARM

BRIGHT OLIVE GREEN - BOTANICAL, PRIMORDIAL, RAW, ACIDIC, EARTHY AND WARM

BRIGHT RED - DYNAMIC, POWERFUL, AGGRESSIVE, IMPULSIVE, STRONG, EXCITING, FESTIVE, GOOD LUCK, FAST AND HOT

BROWN - EARTHY, NATURAL, HEALTHY, WOODSY, AUTUMNAL AND WARM

BUBBLEGUM - HAPPY, FUN, COMFORTING, SWEET, CHILDLIKE, FEMININE, COSMETIC, SPRING-LIKE, FLORAL AND WARM

BURGUNDY - SOPHISTICATED, ARISTOCRATIC, MAJESTIC, DIGNIFIED, ELEGANT, HIGH QUALITY AND EXPENSIVE

CHARCOAL – DIGNIFIED, INTELLIGENT, HIGH TECH, CREATIVE, EFFICIENT, EXPENSIVE, UNADORNED, SUBTLE, NEUTRAL AND COOL

COPPER – EARTHLY, SPICY, TASTY, INVIGORATING, ZESTY, HEALTHY, AUTUMNAL AND WARM

CORNFLOWER – PEACEFUL, CALMING, QUIET, PASSIVE, SPIRITUAL, UNDERSTANDING AND COOL

CRANBERRY – FESTIVE, DYNAMIC, ENERGIZING, SEXY, FRUITY AND WARM

CRIMSON - DYNAMIC, POWERFUL, AGGRESSIVE, REBELLIOUS, IMPULSIVE, EXCITING, FESTIVE, GOOD LUCK, FAST, WARLIKE AND HOT

DARK MAUVE - SOPHISTICATED, RELAXING, COSMETIC AND WARM

EMERALD - DEPENDABLE, DIGNIFIED, PROFESSIONAL, RESPECTABLE, SECURE, SOPHISTICATED AND EXPENSIVE

FEDERAL BLUE - DIGNIFIED, TRUSTWORTHY, PROFESSIONAL, OFFICIAL, INTELLIGENT, RESPECTABLE, SECURE, EXPENSIVE AND NAUTICAL

FLUORESCENT PINK - ZANY, ELECTRIC, FESTIVE, VIBRANT, ECSTATIC, WHIMSICAL AND HOT

FOREST - EARTHY, WOODSY, DEPENDABLE, NATURAL, ECOLOGICAL, STEADFAST, SECURE AND WISE

GOLD - AFFLUENT, MONEY,HOPE AND EXCITEMENT

GRANITE – REFRESHING, NATURAL, EARTHY, HEALTHY AND COOL

GRAPE – ARISTOCRAT, ELEGANT, DIGNIFIED, PHILOSOPHICAL, CREATIVE, PASSIONATE, MYSTERIOUS AND FRUITY

GRASS – DEPENDABLE, PROFESSIONAL, SECURE, BOTANICAL, ECOLOGICAL, NATURAL, STEADFAST, HEALTHY, QUIET AND COOL

GRAY - DIGNIFIED, INTELLIGENT, HIGH TECH, CREATIVE, EFFICIENT, EXPENSIVE, UNADORNED, SUBTLE, NEUTRAL AND COOL

GREEN - BOTANICAL, ECOLOGICAL, NATURAL, HEALTHY, HEALING AND COOL

HUNTER GREEN – NATURAL, PROFESSIONAL, SECURE, STEADFAST, HEALTHY, QUIET, ECOLOGICAL AND COOL

INDIGO - DIGNIFIED, TRUSTWORTHY, PROFESSIONAL, OFFICIAL, INTELLIGENT, RESPECTABLE, SECURE, SOPHISTICATED AND NATURAL

IVY – BOTANICAL, ECONOMICAL, NATURAL, LUCKY, HEALTHY, HEALING AND COOL

KELLY GREEN – BOTANICAL, NATURAL, PEACEFUL, CALMING, DEPENDABLE AND COOL

LAGOON – DEPENDABLE, COMFORTABLE, SECURE, NATURAL, DIGNIFIED, AQUATIC, SOPHISTICATED AND PROFESSIONAL

LAKE - DEPENDABLE, UNDERSTANDING, NAUTICAL, SPORTY, MARINE CALMING, MASCULINE AND COOL

LIGHT GRAY - CALMING, UNADORNED, UNPRETENTIOUS, NEUTRAL, SUBTLE, SUBDUED AND COOL

LIGHT LIME - SUNNY, VIBRANT, TANGY, CITRIC, SPIRITUAL, LUMINOUS, ENERGIZING, JOYOUS, FLORAL AND WARM

LIGHT MAUVE - HAPPY, FUN, FESTIVE, TROPICAL, FEMININE, COSMETIC, FLORAL AND WARM

LIGHT TEAL - HEALTHY, RELAXING, SOOTHING, REFRESHING, AQUATIC AND COOL

MAHOGANY – DEPENDABLE, STRONG, ROBUST, FRIENDLY, NATURAL, EARTHY AND WARM

MARINE RED - INVIGORATING, POWERFUL, ZESTY, TASTY, SPICY AND HOT

MAROON - ZANY, ELECTRIC, FESTIVE, VIBRANT, WHIMSICAL, TROPICAL AND HOT

MEDIUM BLUE - DEPENDABLE, UNDERSTANDING, SECURE, CALMING, MASCULINE AND COOL

MELON - STIMULATING, HEALTHY, INVIGORATING, ENERGIZING, HAPPY, SUNNY, TASTY, FRUITY AND WARM

MIDNIGHT - REGAL, DIGNIFIED, ELEGANT, EXPENSIVE, PHILOSOPHICAL, INTELLIGENT, SPIRITUAL AND MYSTERIOUS

MIST - PEACEFUL, SOOTHING, CLEAN AND COOL

MOSS – BOTANICAL, RAW, ACIDIC, PRIMORDIAL AND SOUR

ORANGE - STIMULATING, ENERGIZING, EXCITING, CHEERFUL, FRUITY, AUTUMNAL, INEXPENSIVE AND WARM

ORCHID - SPIRITUAL, DELICATE, ROMANTIC, SPRING-LIKE AND FLORAL

PAPRIKA - ZESTY, SPICY, NATURAL, INVIGORATING, EARTHY, HEALTHY, AUTUMNAL AND WARM

PINE - HEALTHY, ZESTY, BOTANICAL, FRESH, CLEAN, CLEANSING, ELECTRIC, MINTY AND COOL

PLUM - SOPHISTICATED, ARISTOCRATIC, MAJESTIC, ELEGANT, EXPENSIVE, DIGNIFIED, SPIRITUAL AND FRUITY

PROCESS BLUE - CLEAN, REFRESHING, MARINE, AQUATIC AND COOL

PUMPKIN – STIMULATING, ENERGIZING, EXCITING, CHEERFUL, FRUITY, AUTUMNAL, INEXPENSIVE AND WARM

PURPLE - SOPHISTICATED, ARISTOCRATIC, EXPENSIVE, ELEGANT, DIGNIFIED, CREATIVE, PASSIONATE, MYSTERIOUS AND SPIRITUAL

RAISIN - VIBRANT, SPIRITUAL, PASSIONATE, FLORAL AND FRUITY

RASPBERRY - VIBRANT, FRUITY, FEMININE, COSMETIC AND WARM

RED - EXCITING, AGGRESSIVE, INVIGORATING, IMPULSIVE, TASTY AND HOT

SCARLET - INVIGORATING, POWERFUL, IMPULSIVE, STRONG, SEXY, ZESTY, TASTY, SPICY AND HOT

SEA BLUE - CLEAN, REFRESHING, PEACEFUL, AQUATIC AND COOL

SEA FOAM GREEN - NATURAL, BOTANICAL, DEPENDABLE, CALMING, DELICATE AND COOL

SKY - INSPIRATIONAL, SPRITUAL, MYSTICAL AND SENSITIVE

SLATE - EARTHY, BOTANICAL, STRONG, NATURAL AND COOL

SMOKEY TEAL – DIGNIFIED, SOPHISTICATED, DEPENDABLE, SECURE, PROFESSIONAL AND PEACEFUL

SPRUCE - BOTANICAL, ECOLOGICAL, NATURAL, LUCKY, FRESH, REFRESHING, HEALTHY AND COOL

STEEL - STRONG, KNOWLEDGABLE, HIGH TECH, MASCULINE, TRUSTWORTHY, SECURE AND COLD

SUNFLOWER - JOYOUS, SPIRITUAL, LIVELY, LUMINOUS, SUNNY, SUMMERY, FLORAL AND WARM

TEAL - HEALTHY, RELAXING,SOOTHING, REFRESHING, AQUATIC AND COOL

TOMATO - INVIGORATING, SPICY, ACIDIC, RAW, TASTY, EARTHY, AUTUMNAL AND WARM

TURQUOISE - FESTIVE, WHIMSICAL, ZESTY, REFRESHING, RAW, CLEAN, NATURAL, AQUATIC AND COOL

VIOLET - SPIRITUAL, ROMANTIC, SPRING-LIKE AND FLORAL

WARM RED - COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, AUTUMNAL AND FEMININE

WINE - ROMANTIC, COSMETIC, FLORAL, FRUITY AND WARM

YELLOW - JOYOUS, VIBRANT, SPIRITUAL, LUMINOUS, ENERGIZING, SUNNY, FLORAL, TANGY, CITRIC AND WARM

What do colours mean and how do they effect people?

What do colours mean and how do they effect people?


COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES!

THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF COLOUR AND THEIR MEANINGS.

THE SYMBOLISM OF BASIC COLOURS

RED- Energy, warmth, strength, excitement, love and dominance

PURPLE- Spirituality, magic, faith, dignity, creativity, passion, mystery and awareness

BLUE- Spirituality, trust, truth, cleanliness, tranquility, understanding, security, technology, coolness, cold and masculinity

GREEN- Nature, growth, renewal, freshness, hope, youth, peace, good luck, coolness and envy

YELLOW- Cheer, hope, enlightenment, communication, optimism and egoism

ORANGE- Energy, warmth, hot, cheer, excitement and activity

BROWN- Nature, durability, reliability, realism, warmth, comfort and homeyness

BLACK- Power, sophistication, unknown and emptiness

WHITE- Purity, cleanliness, truth, innocence, chastity, spirituality, refinement, sterility and newness

GRAY- Neutrality, intelligence, modesty, technology, secure, tranquility, cold and retirement

HOW DO COLOURS EFFECT THE EYE?

RED- Advances, thereby creating the impression objects are closer than they actually are

PURPLE- A hard colour for the eye to discriminate

BLUE- Recedes, creating the impression objects are farther away than they are

GREEN- Restful, colour for the eye. Green offers a very broad range of hues

YELLOW- The colour the eye processes first.  The most visible and luminous colour to the human eye

WHITE- Pure white can produce glare and cause optical fatigue when used in large quantities

GRAY- The simplest colour for the eye to see

Trevor Joyce

Mobile app usage trumps web usage in June

Interesting information I thought I would share. The world is going mobile! Are you?

This month, consumers’ mobile application usage overshadowed their web browsing for the first time, according to a recent study from Flurry, revealing the impact of mobile devices such as smartphones and tablets on personal computers.

Consumers spent only 74 minutes online per day, compared to 84 minutes spent interacting with mobile apps every day, according to Flurry’s report, which compared data released by comScore and Alexa. Nine percent more of consumer’s time was spent on mobile applications compared to the internet – the majority of which was on social networking or gaming apps.

As consumers interact with a greater number of brands via social networking apps, firms should ensure they have a strong business marketing strategy that includes Facebook and Twitter. According to a report by Pew Research Center, Twitter usage is on the rise, with 13 percent of consumers interacting with the network – 5 percent more than just six months ago.

Facebook Is Losing Users In The Countries Where It Took Off First

I thought these were interesting statistics because I, for whatever reason haven’t been logging into my facefook account as often. But I have not considered cancelling my account.

According to Inside Facebook’s data service, Facebook lost 6 million users in the U.S. last month, dropping from 155.2 million to 149.4 million. That’s the first time U.S. numbers have dropped in more than a year.

It also lost 1.52 million users in Canada, dropping to 16.6 million — that’s an 8% drop –  and 100,000 each in the U.K., Norway, and Russia.

Read more: http://www.businessinsider.com/facebook-is-losing-users-in-the-countries-where-it-took-off-first-2011-6#ixzz1PI7COcaV