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Order an HD Video Tour & Get Property Photography FREE!
Go the extra mile with your next property and reach a broader audience using our HD Video Tours! For every property video created THIS WEEK, we will shoot the photos of the property for FREE. To get this great deal all you need to do is like our facebook page at http://www.facebook.com/iconica.ca or by clicking the like button below! Then, send us your order at info@iconica.ca
See all our HD video tours on our vimeo chanel HERE *voice over charges not included in sale* |
Templated Websites are NAY ok!
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The question we often hear at ICONICA is “I have signed up with a web service and I have their basic template website, I would like to do something to make it look different from everyone else. Can you help?”
Until recently, our options were limited. We could create a banner on the top of the website. Maybe we could help the client edit their colours. But fundamentally what we could do was nothing more then “lipstick & hair dye”.
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Now, we can really help! |
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We saw a desperate need for a fully functional, fully customized web service. Now it’s here! We have partnered with Real Web Solutions to bring the phenomenal functionality of their MLS compatible web platform together with the awesome graphic design & branding created here at ICONICA! Now, instead of starting with a website template and decorating it, we can start by focusing on the client’s needs, content & branding. Then we can determine the visual layout & function of the website. We have absolute versatility to develop the best possible option for each client! |
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You might think, “is this important?” Let’s try to take a step back to think about who the website is made for. Johnny Homebuyer, is browsing the Internet looking for a Real Estate agent in his area. He searches for Toronto Real Estate Agent and is greeted with 11 MILLION Google hits! Johnny starts browsing agent sites and notices a trend; they are all the same. |
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In the modern world, our first experience with any major decision often takes place online. Whether it’s a car, a house, or a wedding proposal, the web points our way. The fact is that our first Real Estate agent is Google, and what we find there dictates which agent we chose.
From the first time a viewer hits your site you have less then 5 seconds to differentiate yourself from your competition. If you look like everybody else, if you won’t make a strong first impression. If you don’t have some kind of personality or if the site is boring, confusing or difficult to navigate, you won’t get a call and your competition will.
That’s where we come in. We can make sense of the madness, give form to function, and integrate your brand identity into the design of your website. Let us separate you from the competition and make the clients decision an easy one.
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Here at ICONICA, we have partnered with Real Web Solutions to bring you custom designed & fully functional Real Estate agent websites, with MLS integration! This exciting new program comes to you with this great 10% off sale on custom website design!
All you have to do is like our facebook page by going to www.facebook.com/iconica.ca
Pick up the phone and give us a call for a quote on one of our Agent Websites!
416 921 7484
Iconica is pleased to announce the launch of our newest and most anticipated feature service to compliment your real estate marketing needs.
Take your virtual tours to the next level with our top quality HD Video Tours. Our 2-3 minute HD Video Tours allow you to promote your homes and surrounding neighbourhoods in a personal way that just cannot be matched with photos and conventional virtual tours.
Our videos are shot, edited and colour corrected by a professional videographer and editor. Iconica’s HD Video Property Tours are the perfect way to promote new listings, revive interest in old listings and most importantly, strengthen your professional image.
With a web optimized Vimeo or Youtube format for ease of sharing with your clients, you will be able to simultaneously promote your property as well as your service.
View the samples below, and please contact us for a quote, or more details!
1093 Robert Johnson Rd. — Port Carling, Muskoka from ICONICA on Vimeo.
15% off business card orders plus free shipping for the month of April when you quote promotion code at time of order or payment. Promo Code “ICONICAPRINTS”. Applies to all of our unique stock.
14pt card stock, 16pt card stock, 18.5pt matte lamination and gloss lamination ( add a spot uv), 24 coated or uncoated, 26pt matte lamination and gloss lamination. 14pt 100% recycled paper also available. Give us a call to learn more about our unique business card product options.
1. Extreme opinions
2. Have some sort of consistent anticipated content
3. Introduce friends who can help, to friends who need help
4. Think of free advertising: refer and promote (you and others)
5. Be social (it helps to have tech savvy family and friends)
6. Just type…. be spontaneous
7. Have a question and answer period
8. Use as a resource to collect info
9. Talk about your hobby
10. Have a sense of humor
Be interesting and interactive every chance you get. Balance your professionalism, with humour and show your personality. Your followers will appreciate your content and feel connected to you if you can successfully achieve all the above with grace and consistency.
BLACK - POWERFUL, SOPHISTICATED, STRONG, MAGICAL, OMINOUS AND EXPENSIVE
APRICOT - HEALTHY, FRIENDLY, CHEERFUL, INVIGORATING, TASTY, FRUITY AND WARM
BISQUE - COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, SPRING-LIKE, BABYISH AND FEMININE
BRICK - STRONG, FRIENDLY, ROBUST, EARTHY, RICH, MAJESTIC AND WARM
BRIGHT GOLD - RADIANT, CHEERFUL, STIMULATING, ENERGIZING, INVIGORATING, SUNNY, FLORAL, FRUITY AND WARM
BRIGHT OLIVE GREEN - BOTANICAL, PRIMORDIAL, RAW, ACIDIC, EARTHY AND WARM
BRIGHT RED - DYNAMIC, POWERFUL, AGGRESSIVE, IMPULSIVE, STRONG, EXCITING, FESTIVE, GOOD LUCK, FAST AND HOT
BROWN - EARTHY, NATURAL, HEALTHY, WOODSY, AUTUMNAL AND WARM
BUBBLEGUM - HAPPY, FUN, COMFORTING, SWEET, CHILDLIKE, FEMININE, COSMETIC, SPRING-LIKE, FLORAL AND WARM
BURGUNDY - SOPHISTICATED, ARISTOCRATIC, MAJESTIC, DIGNIFIED, ELEGANT, HIGH QUALITY AND EXPENSIVE
CHARCOAL – DIGNIFIED, INTELLIGENT, HIGH TECH, CREATIVE, EFFICIENT, EXPENSIVE, UNADORNED, SUBTLE, NEUTRAL AND COOL
COPPER – EARTHLY, SPICY, TASTY, INVIGORATING, ZESTY, HEALTHY, AUTUMNAL AND WARM
CORNFLOWER – PEACEFUL, CALMING, QUIET, PASSIVE, SPIRITUAL, UNDERSTANDING AND COOL
CRANBERRY – FESTIVE, DYNAMIC, ENERGIZING, SEXY, FRUITY AND WARM
CRIMSON - DYNAMIC, POWERFUL, AGGRESSIVE, REBELLIOUS, IMPULSIVE, EXCITING, FESTIVE, GOOD LUCK, FAST, WARLIKE AND HOT
DARK MAUVE - SOPHISTICATED, RELAXING, COSMETIC AND WARM
EMERALD - DEPENDABLE, DIGNIFIED, PROFESSIONAL, RESPECTABLE, SECURE, SOPHISTICATED AND EXPENSIVE
FEDERAL BLUE - DIGNIFIED, TRUSTWORTHY, PROFESSIONAL, OFFICIAL, INTELLIGENT, RESPECTABLE, SECURE, EXPENSIVE AND NAUTICAL
FLUORESCENT PINK - ZANY, ELECTRIC, FESTIVE, VIBRANT, ECSTATIC, WHIMSICAL AND HOT
FOREST - EARTHY, WOODSY, DEPENDABLE, NATURAL, ECOLOGICAL, STEADFAST, SECURE AND WISE
GOLD - AFFLUENT, MONEY,HOPE AND EXCITEMENT
GRANITE – REFRESHING, NATURAL, EARTHY, HEALTHY AND COOL
GRAPE – ARISTOCRAT, ELEGANT, DIGNIFIED, PHILOSOPHICAL, CREATIVE, PASSIONATE, MYSTERIOUS AND FRUITY
GRASS – DEPENDABLE, PROFESSIONAL, SECURE, BOTANICAL, ECOLOGICAL, NATURAL, STEADFAST, HEALTHY, QUIET AND COOL
GRAY - DIGNIFIED, INTELLIGENT, HIGH TECH, CREATIVE, EFFICIENT, EXPENSIVE, UNADORNED, SUBTLE, NEUTRAL AND COOL
GREEN - BOTANICAL, ECOLOGICAL, NATURAL, HEALTHY, HEALING AND COOL
HUNTER GREEN – NATURAL, PROFESSIONAL, SECURE, STEADFAST, HEALTHY, QUIET, ECOLOGICAL AND COOL
INDIGO - DIGNIFIED, TRUSTWORTHY, PROFESSIONAL, OFFICIAL, INTELLIGENT, RESPECTABLE, SECURE, SOPHISTICATED AND NATURAL
IVY – BOTANICAL, ECONOMICAL, NATURAL, LUCKY, HEALTHY, HEALING AND COOL
KELLY GREEN – BOTANICAL, NATURAL, PEACEFUL, CALMING, DEPENDABLE AND COOL
LAGOON – DEPENDABLE, COMFORTABLE, SECURE, NATURAL, DIGNIFIED, AQUATIC, SOPHISTICATED AND PROFESSIONAL
LAKE - DEPENDABLE, UNDERSTANDING, NAUTICAL, SPORTY, MARINE CALMING, MASCULINE AND COOL
LIGHT GRAY - CALMING, UNADORNED, UNPRETENTIOUS, NEUTRAL, SUBTLE, SUBDUED AND COOL
LIGHT LIME - SUNNY, VIBRANT, TANGY, CITRIC, SPIRITUAL, LUMINOUS, ENERGIZING, JOYOUS, FLORAL AND WARM
LIGHT MAUVE - HAPPY, FUN, FESTIVE, TROPICAL, FEMININE, COSMETIC, FLORAL AND WARM
LIGHT TEAL - HEALTHY, RELAXING, SOOTHING, REFRESHING, AQUATIC AND COOL
MAHOGANY – DEPENDABLE, STRONG, ROBUST, FRIENDLY, NATURAL, EARTHY AND WARM
MARINE RED - INVIGORATING, POWERFUL, ZESTY, TASTY, SPICY AND HOT
MAROON - ZANY, ELECTRIC, FESTIVE, VIBRANT, WHIMSICAL, TROPICAL AND HOT
MEDIUM BLUE - DEPENDABLE, UNDERSTANDING, SECURE, CALMING, MASCULINE AND COOL
MELON - STIMULATING, HEALTHY, INVIGORATING, ENERGIZING, HAPPY, SUNNY, TASTY, FRUITY AND WARM
MIDNIGHT - REGAL, DIGNIFIED, ELEGANT, EXPENSIVE, PHILOSOPHICAL, INTELLIGENT, SPIRITUAL AND MYSTERIOUS
MIST - PEACEFUL, SOOTHING, CLEAN AND COOL
MOSS – BOTANICAL, RAW, ACIDIC, PRIMORDIAL AND SOUR
ORANGE - STIMULATING, ENERGIZING, EXCITING, CHEERFUL, FRUITY, AUTUMNAL, INEXPENSIVE AND WARM
ORCHID - SPIRITUAL, DELICATE, ROMANTIC, SPRING-LIKE AND FLORAL
PAPRIKA - ZESTY, SPICY, NATURAL, INVIGORATING, EARTHY, HEALTHY, AUTUMNAL AND WARM
PINE - HEALTHY, ZESTY, BOTANICAL, FRESH, CLEAN, CLEANSING, ELECTRIC, MINTY AND COOL
PLUM - SOPHISTICATED, ARISTOCRATIC, MAJESTIC, ELEGANT, EXPENSIVE, DIGNIFIED, SPIRITUAL AND FRUITY
PROCESS BLUE - CLEAN, REFRESHING, MARINE, AQUATIC AND COOL
PUMPKIN – STIMULATING, ENERGIZING, EXCITING, CHEERFUL, FRUITY, AUTUMNAL, INEXPENSIVE AND WARM
PURPLE - SOPHISTICATED, ARISTOCRATIC, EXPENSIVE, ELEGANT, DIGNIFIED, CREATIVE, PASSIONATE, MYSTERIOUS AND SPIRITUAL
RAISIN - VIBRANT, SPIRITUAL, PASSIONATE, FLORAL AND FRUITY
RASPBERRY - VIBRANT, FRUITY, FEMININE, COSMETIC AND WARM
RED - EXCITING, AGGRESSIVE, INVIGORATING, IMPULSIVE, TASTY AND HOT
SCARLET - INVIGORATING, POWERFUL, IMPULSIVE, STRONG, SEXY, ZESTY, TASTY, SPICY AND HOT
SEA BLUE - CLEAN, REFRESHING, PEACEFUL, AQUATIC AND COOL
SEA FOAM GREEN - NATURAL, BOTANICAL, DEPENDABLE, CALMING, DELICATE AND COOL
SKY - INSPIRATIONAL, SPRITUAL, MYSTICAL AND SENSITIVE
SLATE - EARTHY, BOTANICAL, STRONG, NATURAL AND COOL
SMOKEY TEAL – DIGNIFIED, SOPHISTICATED, DEPENDABLE, SECURE, PROFESSIONAL AND PEACEFUL
SPRUCE - BOTANICAL, ECOLOGICAL, NATURAL, LUCKY, FRESH, REFRESHING, HEALTHY AND COOL
STEEL - STRONG, KNOWLEDGABLE, HIGH TECH, MASCULINE, TRUSTWORTHY, SECURE AND COLD
SUNFLOWER - JOYOUS, SPIRITUAL, LIVELY, LUMINOUS, SUNNY, SUMMERY, FLORAL AND WARM
TEAL - HEALTHY, RELAXING,SOOTHING, REFRESHING, AQUATIC AND COOL
TOMATO - INVIGORATING, SPICY, ACIDIC, RAW, TASTY, EARTHY, AUTUMNAL AND WARM
TURQUOISE - FESTIVE, WHIMSICAL, ZESTY, REFRESHING, RAW, CLEAN, NATURAL, AQUATIC AND COOL
VIOLET - SPIRITUAL, ROMANTIC, SPRING-LIKE AND FLORAL
WARM RED - COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, AUTUMNAL AND FEMININE
WINE - ROMANTIC, COSMETIC, FLORAL, FRUITY AND WARM
YELLOW - JOYOUS, VIBRANT, SPIRITUAL, LUMINOUS, ENERGIZING, SUNNY, FLORAL, TANGY, CITRIC AND WARM
COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES!
THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF COLOUR AND THEIR MEANINGS.
RED- Energy, warmth, strength, excitement, love and dominance
PURPLE- Spirituality, magic, faith, dignity, creativity, passion, mystery and awareness
BLUE- Spirituality, trust, truth, cleanliness, tranquility, understanding, security, technology, coolness, cold and masculinity
GREEN- Nature, growth, renewal, freshness, hope, youth, peace, good luck, coolness and envy
YELLOW- Cheer, hope, enlightenment, communication, optimism and egoism
ORANGE- Energy, warmth, hot, cheer, excitement and activity
BROWN- Nature, durability, reliability, realism, warmth, comfort and homeyness
BLACK- Power, sophistication, unknown and emptiness
WHITE- Purity, cleanliness, truth, innocence, chastity, spirituality, refinement, sterility and newness
GRAY- Neutrality, intelligence, modesty, technology, secure, tranquility, cold and retirement
RED- Advances, thereby creating the impression objects are closer than they actually are
PURPLE- A hard colour for the eye to discriminate
BLUE- Recedes, creating the impression objects are farther away than they are
GREEN- Restful, colour for the eye. Green offers a very broad range of hues
YELLOW- The colour the eye processes first. The most visible and luminous colour to the human eye
WHITE- Pure white can produce glare and cause optical fatigue when used in large quantities
GRAY- The simplest colour for the eye to see
Trevor Joyce
1. Get Prepared
- Have you done this in the past? What were the results?
- Ask around about other’s experiences – learn from it
2. Get your timing on point
- Make sure to confirm timelines with printing company
- Can you deliver it in the time frame you anticipate
- Document results to compare/forecast each year
3. Is it possible?
- Define your campaign, objectives (qualitative and quantitative)
- Define what you feel is successful and how you will measure it
4. Start recording your plan
- Define the opportunity and how you want to support the opportunity
- What is your objective in terms of your marketing goals
- How will this impact client acquisition, cross-sell growth or retention
- S.M.A.R.T objectives: Specific, Measurable, Actionable, Realistic and Time specific
- Who are the key competitors in the market?
- What is their philosophy, products and or services in comparison
- To what scale is their market (by region or nationally etc)
- What is their marketing strategy
- What is your prospects wants, needs, concerns and challenges
- What are your tactics and how do you execute?
- What do you want the recipient to do after receiving your material?
- What are the fulfillment options?
- What are you accountable for after you deliver your product or service
- Any price changes to take effect by_____ date?
5. Know your target audience
- This will help develop your strategy to appeal to the masses in that community
6. How creative can you get
- If you are capable run with it, if not seek help from the professionals
- Professionals will develop a creative brief for you to review
- Once a concept is approved by you (that represents you the best) they will begin the actual creative development
7. Look through it with a magnifying glass
- Review the data once you see the almost finished product, ensure everything you requested in accurate and exactly what you want
8. Time to promote
- Get copies for your personal handouts when you are networking/working
- Set up your direct mail with Canada Post or distribution company
9. What was the outcome
- Identify what you have learned
- Identify future opportunities
- Make recommendations (there is always room for improvement – expand your area or get more specific and farm a smaller demographic)
10. Try it again but do it even better!
- Now that you have the experience and knowledge you know what you need to do…so go forth, refine and generate those leads!
