Branding

Your ability to stand out from the crowd is the key to success in the highly competitive real estate industry. Whether you are just launching your real estate career or among the top sales leaders for years, we can take you higher! Like our clients, we are results driven, focused on maximizing available resources to provide you with the marketing options that best suit your needs. Every real estate professional MUST have a strong support system to succeed as a top producing sales person, we’re here to help!

WHY BRAND YOURSELF?

A Brand is much more than a logo.  It is the personality/identity of your business.  You need a Brand to:

• Secure the emotional connection between you and your target audience.
• Establish your reputation and be recognized as the choice within your industry.
• Create a consistent message that helps people remember you.
• Build client loyalty. Loyal clients will refer more business to you.
• Demonstrate to your client that you will perform at a standard of service that is unsurpassed.
• Be more effective with less effort.  Let your Brand work for you.
• Motivate your client to see you as the only person that provides a solution to their problem.

BRANDING FACTS

• Clients are likely to transact at a higher price point for a Branded service or product.
• A strong Brand provides proof that your business is competent and able to get the job done.
• Your Brand is an organic communication tool. Your Brand communicates to you and your client. Your Brand expresses your personality. Your Brand experiences the relationship you have with your client. If your Brand is healthy, your business is healthy. Your Brand is you!
• Your Brand is a commitment your client telling them that you are the only one who can provide them what they need and when they need it.
• If you do not have a Brand, you must reset your relationship with your client every single time you interact. You will have to remind your client who you are, every single time.
• Perception is the key to definition. Define yourself. Be the Brand…

Our Packages

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New Agent Package

• Basic Logo *    (Monogram)
• Letterhead    1000
• Consultation    1 hour
• Business Cards    1000
• Personal Brochure    500

* Basic Logo Monogram: A motif of two or more letters, typically a person’s initials, usually interwoven or otherwise combined in a decorative design, used as a logo or to identify a personal possession.

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Premium Agent Package

• Logo/branding    Branding
• Letterhead    1000
• Consultation    2 hours
• Business Cards    2500
• Feature sheet template    1
• Personal brochure    1000
• Post cards (8.5×5.5)    40,000 (shell only)
• Photo shoot    2 hrs
(in studio)
• Social Media Tips
• Post cards Program Tips & Samples

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Professional Agent Package

• Logo/branding    Branding
• Letterhead    1000
• Consultation    2 hours
• Business Cards    1000
• Feature sheet template    1
• Envelopes    1000
• Listing Presentation    2 copies
• Email Signature    1
• Personal brochure    1000
• Post cards (8.5×5.5)    60,000
(shell only)
• Photo shoot    2hrs
(in studio)
• Social Media Tips
• Post cards Program Tips & Samples

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Top Producer Package

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• Logo/branding
• Letterhead
• Consultation
• Business Cards
• Feature sheet template
• Post cards (8.5×5.5)
• Tips and samples for imprints
• Envelopes
• Social Media Tips
• Listing Presentation

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Branding
2500 branded
2 hours
2500 branded
1 branded
100,000 (shell only)
Over 25 samples
1000 branded
Over 20 tips
Over 20 tips

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• Email Signature
• Website banner
• Return address labels
• Personal brochure
• Thank you cards
• For Sale signs
• Open house sign
• Memo pads
• Photoshoot (studio or site)
• Featured on our ICONICA Blog

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1 branded
1 branded
450 branded
1000 branded
250 branded
5 branded signs
5 branded signs
500
3hrs
Search engine optimization

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