Real Estate Marketing

Why Should I Market Myself?

Become a real estate icon!

Did you know that 90% of all sales are achieved by just 10% of sales people. At ICONICA, among other things we pride ourselves on brand construction and execution. With the assistance of our strategic real estate marketing program, we can help you develop a marketing plan that will maximize the value of your marketing budget. We can assist you with campaigning, putting you in front of the crowd and into the homes of thousands of prospective clients in Toronto and the surrounding areas. We want to see you succeed! Contact us to see how we can help.

See Examples

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Branding

Your ability to stand out from the crowd is the key to success in the highly competitive real estate industry. Whether you are just launching your real estate career or among the top sales leaders for years, we can take you higher! Like our clients, we are results driven, focused on maximizing available resources to provide you with the marketing options that best suit your needs. Every real estate professional MUST have a strong support system to succeed as a top producing sales person, we’re here to help!

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Interactive Listing Sites

Show off yourself as a realtor and your listings with an interactive website. The site will feature listing search tools that will help you search for your dream home in the GTA!

We offer websites that are both custom-built and template-based.

Check out our new agent site templates!

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Single Property Websites

Show off your listing with an easily accessible and attractive website! Your property website will include:

  • Custom URL/web domain
  • Branded banner and home page with video
  • Property photography slideshow
  • Downloadable feature sheet pdf
  • Property map page
  • MLS pictures and a connection to the MLS listing
  • Agent contact
  • Custom sign rider

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76 Haddington Avenue

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Check out our new single property site templates!

HD Property Video Tour

Take your virtual tours to the next level with our top quality HD Video Property Tours. Iconica now offers Professional HD Video Property Tours in Toronto and the GTA.

Ranging from 2-5 minutes, our HD Video Tours allow you to promote properties and the surrounding neighbourhood in a personal way that just cannot be matched with photos and conventional 360 virtual tours.

Iconica’s HD Video Property Tours are the perfect way to promote new listings, revive interest in old listings and most importantly, strengthen your professional image.

Our videos are web optimized for Vimeo and Youtube for easy sharing with your clients. With them you will be able to simultaneously promote your property as well as yourself.

View the samples, and please contact us for a quote, or more details!

Tour Details

  • 2-5 minute HD Video Tour
  • Brief Neighbourhood profile.
  • Highlights and walkthrough of the home's interior and exterior.
  • Top-quality HD footage, colour correction and editing by a professional videographer/editor.
  • Optimal file formatting for online social media including YouTube and Vimeo.
  • Optional voice over performed by your choice of professional voice actor.
  • Promote your property and boost your reputation simultaneously.

We Can Also Help you with…

  • Condo Profile Videos
  • Neighbourhood Profile Videos
  • Open House Videos
  • Agent Profile Videos
  • Testimonial Videos
  • Small Business Videos
  • Any other type of video your interested in. If you have an idea, We have a solution.

Iconica offers a full range of video production services for business and non-profit promotion work!

Click here to learn more!

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Aerial Photography and Video

Now offering aerial video and photography!
For the month of September, use promo code realestateinthesky and get 50% off when you order the Aerial Service in combination with the Video and Photography service!

Watch the video below to see a sample of what it can do!


See more aerial video samples!


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Photography

Old Chinese proverb: “A Picture’s Meaning Can Express Ten Thousand Words”. Let us take the pictures of your next product, person or property. From HD Video tours to stunning photography, call us for an appointment. Our services have got you covered.

  • 30-40 Professional Colour Photos
  • High Res and MLS Size
  • Interior & Exterior Shots
  • HDR (High Dynamic Range Photography)

At Iconica communications we are also very pleased to bring you the HDR difference in our photography. HDR is a photographic technique which balances light from 3 different spectrum to create a better, sharper, and more luminous image of your property.

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Feature Sheets

Stunning Custom and Professionally feature sheet prepared to high light the unique features of your listing will catch the eyes of your potential buyer. We put you and your listing in the best light.

8.5x11 (double Side)
Colour copies
Black & White copies
Black & White & Colour8.5x14 (double sided)
Colour copies
Black & White copies
Black & White & Colour11x17 (double sided)
Colour copies
Black & White copies
Black & White & Colour
Stock OptionsRegular stock (28lb Bright White)Magazine Stock (100lb Elite Gloss)Smooth Stock (80lb Expressions)Card Stock (12pt Coated Stock)Included at no additional fee:Photo manipulation (lighten, darken etc. per photo). Photo resizing Background colour or boarder changes (other than 6-standard colours). Faxing (outgoing). Get TREB Text revisions or changes. Floor plan change. Additional photos. Additional floor plan. File retrieval. Font replacement/change.Also Available:

  • E-mail (outgoing):
  • E-mail print pdf file:
  • Contact sheet:
  • CD burning:

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Presentations

Listing Presentation

  • The best way to get the listing, show and illustrate you have marketing plan in place to sell the home for the highest price and in the shortest time possible.
  • Professionally created, all of your marketing plans, strategies and material in one place so your clients know what to expect from you. Design time of 6-12 hours included.
  • Custom design, up-to-date content supplied to guide you through the process. 2 books printed binding included

Buyer Presentation

  • A guide for buyers so they know their opinions

Powerpoint Presentation

  • Turn your listing presentation into a digital format that you can use on your laptop or email to prospective clients
Business card design and printing

Business Cards

It all starts with a business card. Professional looking business cards create a great first impression with your prospects and clients setting the tone for a professional partnership.

The following stocks are available:

  • 12pt Digital Stock
  • 14pt 100% Recycled paper
  • 16pt Coated 2 sided
  • 18.5pt Matte Lamination
  • 18.5pt Matte Lamination with Spot Varnish
  • 26pt ultra thick stock (matte or gloss lamination)

We can also do the following finishes for you:

  • Spot Varnish
  • Folding
  • Plastic
  • Folding Business Cards - 3.5"x4" folded in 16pt 2 sided.
  • Also available in: Rounded Corners, Spot Varnish, High Gloss
    Embossing, Die Cuts, Foil Stamping, etc.
Letterhead design and printing

Letterhead

Written material for prospects and clients are likely kept for their records, personalized letterheads shows your level of professionalism and serves as a contact reference down the road for future opportunities.

  • 70lb Premium Offset Stock
  • Printed full bleed at 2400DPI
  • Laser guaranteed stock
  • Trim Size : 8.5 x 11

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Brochures

Personal Brochure

  • Tells a personal story and help to build connections with the prospect, Use as a lead generation tool or as a leave behind at open houses.
  • Design and copywriting included, 8.5×11 trifold 100lb text glossy stock
  • Design time 6-8 hours
  • Printing in quantities of 500, 1000, 2500, 5000

Personal Professional Brochure

  • Tells a personal story and help to build connections with the prospect, Use as a lead generation tool
  • Larger format, design and copy writing included, 9×16 double gate 100lb text glossy stock
  • Design time 6-8 hours
  • Printing in quantities of 500, 1000, 2500, 5000
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Promotional Products

We have a wide array of promotional products to fit any budget. Ask us for ideas and pricing. Products we produce include:

  • Pens and Notepads
  • Magnets
  • Mugs and glassware
  • Recycled bags and tote bags
  • T-shirts and appeal
  • Golf balls, tees and accessories
  • Notebooks
  • Jewelry
  • Computer Accessories
  • Environmentally Friendly Products (32886)
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Just Listed and Just Sold Cards

  • Choose a template that suits your client and the style of the property or go custom.
  • Showcase the best interior and exterior photos along with a property description.
  • Entice the public to contact you about the property and about your real estate services.
  • Many printing options are available to suit every budget.
  • Let us mail your post cards for you. We make it easy! We’ll assist you in defining the delivery area and distribute the mailing through Canada Post on your behalf. Get into houses and condos anywhere in the city. Postal walk set-up cost is $55 and each piece will cost $0.13.
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Door Hangers and Postcards

Available sizes for postcards

  • 4.25" x 5.5"
  • 3.5" x 8.5"
  • 8.5" x 5.5"

Available quantities 250, 500, 1000, 2500, 5000, 10 000, 20 000

Colors available:

  • 1-sided full color
  • 2-sided full color
  • 1-sided full color, 1-sided black and white
  • 1-sided black and white
  • 2-sided black and white
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Distribution services

Let us mail your post cards for you. We make it easy! We’ll assist you in defining the delivery area and distribute the mailing through Canada Post on your behalf. Get into houses and condos anywhere in the city.

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For Sale & Open House Signage

Custom for sale and open house signs with dry erase laminate (2ft x 3ft each). Design Time may apply. Please contact us for prices.

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Property Sign Rider

  • Sign rider with property domain address
  • Creates more exposure for your property website
  • Color to match your current sign
  • QR code pointing to website

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