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7 tips for running successful google ads

7 tips for running successful google ads

Many businesses have realized the potential of Google ads, but it’s shocking how few people are actually leveraging them successfully. Whether you’re the one creating and managing them, or you hire someone to do it for you, there are some basics that everyone should understand before getting too deep. This article should serve as a […]

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Buyers are back | Let’s hit the fall market hard!

Buyers are back | Let’s hit the fall market hard!

The summer is winding down to an end and you can feel the shift from long weekends at the cottage and lazy patio sessions coming to an end. Fall is the best time to kick your business into high gear and capitalize on that the fact that prospective buyers are back and ready to make […]

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7 Tips for writing killer website copy

7 Tips for writing killer website copy

We’ve recently had an influx of copywriting projects come our way, and it got us thinking… why do people seem to dread writing so much? There’s no question, it’s a skill and a craft, and sometimes easier to leave in the hands of a professional. But if you were to approach writing with the same […]

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The 5 best ways to spend your digital marketing dollars

The 5 best ways to spend your digital marketing dollars

One of the most frequent questions our clients ask us is “What are the best ways to spend my digital marketing dollars?” Everyone has a budget, and it’s not always realistic to tackle everything all at once. So what are the “low hanging fruits” of digital marketing in 2016? 1. Visual Content If your content […]

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Introducing our NEW Digital Marketing Starter Package!

Introducing our NEW Digital Marketing Starter Package!

After much demand, we’re pleased to announce our new Digital Marketing package designed especially for REALTORS® and small businesses! If you aren’t aware, Iconica offers a variety of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Copywriting and Consulting services. Our clients vary from e-commerce, to medical, to REALTORS®. […]

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How to choose the right hashtags for your posts

How to choose the right hashtags for your posts

Most people try to incorporate #hashtags in their social media posts, but not everyone knows how to maximize their potential.  If used incorrectly, hashtags can be ineffective or even detract from your posts.  To prevent this from happening, we’ve come up with 5 simple tips on how to make the most out of your hashtags. […]

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How to identify the right SEO provider

How to identify the right SEO provider

Finding the right SEO Company can be very overwhelming. It’s hard for a person without a background or understanding in SEO to search the web and find someone they can trust. The very nature of SEO means that the companies offering these services often appear reputable (ie. rank high in search results and appear professional […]

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3 easy blogging tips that will help catapult your digital marketing efforts

3 easy blogging tips that will help catapult your digital marketing efforts

Blogging is a popular pastime for individuals and businesses alike, with no shortage of interesting information and polarizing perspectives. Businesses trying to build their visibility quickly caught on to the intrinsic value of having a blog section on their page. Now, it seems like anyone serious about improving their digital marketing has a blog. Blogs […]

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The 10 Habits of a Highly Effective Social Media Strategy

The 10 Habits of a Highly Effective Social Media Strategy

1. Pick the right times to post There is some pretty detailed information on the best times to post to each social network, but following them can be pretty cumbersome. Some general guidelines are, its best not to post on evenings and weekends when people are out enjoying themselves. During the work week, in the […]

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